Pre-Selling Houses Or Major Real Estate Offerings? Virtual Tours, Your Agents of Choice

 

The techniques and technology of producing panoramic views and virtual tours for websites have advanced immensely in recent years. To a great extent, they have enhanced the ability to help people choose real estate successfully. There are some outstanding software packages, notably Easypano’s suite, which have become available, that make    virtual tours    the entire process of combining panoramic views into virtual tours an enlightening experience. There are a number of advantages to the vendor and buyer alike.

From the vendor’s point of view, you can pre-sell property to a potentially far wider audience, easier and cheaper than by traditional real estate marketing methods. Virtual tours give customers the maximum amount of access possible from a distance. They can survey, explore and zoom in on detail in a way that was never possible with the first generation tour generators like iPix. Many businesses have found that virtual tours help them to sell homes, land, large luxury items and even space in holiday homes and hotels, quickly and easily.

The advantage of virtual tours over traditional photography or video is that you can see full color, 360° views of properties, 24-hours a day, seven days a week rather than just seeing a floor plan or a sketch of the home. It gives the same effect of you being physically present at that place. The ultimate advantage is that the viewer has interactive control of the viewing; they can rotate and pan, zoom in on detail, swap location, access further information and so much more. These features go a long way helping potential buyers make quicker decisions about viewing real estate and they will arrive educated and with more confidence about the property they are investigating. For the buyer this is a tremendous convenience rather than a stress filled leap in the dark.

Virtual tours provide consumers with a complete view of houses they are interested in. The technique helps eliminate any of the questions and uncertainties that may be left in their minds. You also get an overall picture of the property by easily moving between different rooms or places. Visitors are guided through doors in to other rooms by hotspots within the viewer. There are several other navigation methods available. These include active thumbnails of the rooms and important locations within the real estate being considered. In addition the tours can almost give viewers the impression of being led down different streets and corridors or around corners.

You and your customers can save a lot of time and wasted effort through virtual tours. It reduces mere blind inspections that tend to waste valuable time by bringing far more closely targeted customers to the actual live inspection of the real estate. Buyers who have toured potential new houses, from the comfort and convenience of their own house in their own time are far more likely to turn up with well targeted questions and in a buying frame of mind. Often the virtual tour acts as a crucial precursor to an actual visit by catching the interest in potential customers who may not have identified some key asset of the houses on the website if they were presented in the traditional manner.

Virtual tours help buyers who live out of the area by enabling them make a more informed decision about whether to view a property or not. Virtual tours can be easily and seamlessly integrated into any website. You can view virtual tours without any extra plug-ins, downloads, or installations. You can also get your friends’ and family’s opinions without the subtle pressure of the real estate agent being in their space.

In reality, you can show the virtual tour to as many audiences as you like, as the data is distributable in several forms. Virtual tours can be set up to run under; Flash, Java and Quicktime and these files can be popped onto CDs. You can alternatively forward the whole virtual tour by simply sending a mail with the link embedded in it or even attach the file to an email. Another advantage of this is that a friend or a relative who sees the virtual tour might get interested in it themselves and pass on the details, bringing a viral element into your marketing efforts.

Virtual tours are available for inspection 24 hours a day, 7 days a week to potential buyers anywhere around the globe. This is a huge advantage to the vendor that no other means of inspection can match. It increases the chances of sale by many times, a very important consideration in the current climate of slow real estate markets. Buyers also get the convenience of being able to inspect or re-inspect properties at will and without the presence of any agent. This reduces hassles for both the agent and seller and also leads to a lot of time savings.

 

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